Ephemera: Volvo booklet

The other day
I found a nice vintage Volvo promotional booklet in a thrift store/nostalgia store. The booklet is from the late 50s and written in English. It definitely is promotional material targeting the American market. We follow the American couple Philip and Janis Benson on their trip to "Volvoland" - Sweden.

"They love their Volvo. Every day they get a thrill out of its wonderful driving characteristics - its roadability, convenience, comfort, pick-up, the way it "parks on a dime," and above all, the honest quality built into every inch. They often wondered, "How can a car be this good?" When Phil Benson, instructor at the University of Minnesota, received a year's fellowship from the American-Scandinavian Foundation to study theater in Sweden, he and Janis thought, "Aha! Sweden - now we can drop in and find out what's behind VOLVO QUALITY"

I have made a pdf document (58,9 Mb) out of the whole booklet. You'll find it here (MegaUpload), here (DivShare) or here (Files-Upload)
The file is in rar format and the password is: martinklasch



Federico Díaz Mastellone said...

Great post, friends!

Volvo´s cars are incredibles now than yerterday :)

P-E Fronning said...

Thanks Fede!