August 14, 2009

Vintage Ads: Carlsson på taket

I read somewhere that the rally driver having a break and a Pommac soft drink isn't really the man he is supposed to look like: Erik Carlsson (see previous post) but a model. Be that how it may, the photo is good. Carlsson was a great driver but he managed to flip his car a number of times. There's also a Swedish children's book character called "Karlsson på taket"/"Karlsson on the roof". Hence Erik Carlsson's nickname "Carlsson på taket" and hence the ad photo.
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