Sports: BP

From Martin Klasch

IF Brommapojkarna

Magazine Covers: The Fastest Mustache in Sweden

From Farbror Sid

Successful Swedish racing driver "Picko" Troberg - "The Fastest Mustache in Sweden" - on a magazine cover (Teknikens Värld - "The World of Technology") from 1962.

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Vintage Satire: Krångel-Svea

Oh, no! The Smorgasboard is going!!

This is a detail of a poster showing a 1940s satirical take on Swedish war-time rationing, bureaucracy and patronizing by the government. Krångel-Svea would translate Hassle-Svea, Svea being the personified Sweden (like John Bull or Uncle Sam). I found the poster in a thrift store today. Originally it's probably a black and white print that has been hand-colored. See the whole thing and more details here: Krångel-Svea.

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Ingmar Bergman Time Cover

via This isn't happiness 

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Related links:
Ingmar Bergman - Wikipedia
Ingmar Bergman Face to Face
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Vintage Ads: BRIO

BRIO magazine ad made for posting in the nursery. Martin Klasch

BRIO (Wikipedia)
More nice BRIO images at this collector of BRIO wooden toys.

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Vintage Beverage: Merry

From Martin Klasch

Merry Ad, 1960s (probably late second half)

Merry was a Swedish soft drink
which was sold from 1963 (1964 nationwide). Its original flavor was lemon/lime, in other words it was a soft drink similar to 7up and Sprite, perhaps a just bit less sweet. Using aggressive market strategies, targeting the adult population, it pretty quickly became a popular product. The slogan was "Merry - med fullvuxen smak" (Merry - with mature taste).
It was cool and hip to drink Merry. For many people growing up in Sweden in the 60s Merry still has a place in their hearts and memories. That's why I think it's a bit strange that it's so hard finding information about the drink on the Internet. I'm pretty sure, though, that Merry survived the 70s but perhaps just barely. My own memories of Merry are not from the time of this ad - I was busy being born around then - but from, I guess, the second half of the 70s. I remember the Merry bottles coming in a completely different shape - they were short and stout and they had an extra large opening.

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Edit (July 2018):

image found here

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What are your memories or rather vad minns du av Merry?

Just as I was about to wrap this post up I found a couple of things. First one promotional photo showing bottles in three sizes. I found it at Skånes Näringslivsarkiv.

From Skånes Näringslivsarkiv

Secondly I found (here) a message - in Swedish of course - from the company Bjäre Industrier AB to its workers regarding the new product Merry. The year was 1963.

From Martin Klasch

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Two Merry ads at Uncle Sid's: 1, 2
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Links only in Swedish:
I bloggen Grisfötter och wienerkorv på burk. kan man läsa lite om AB Bjäre Industrier
och om hur ett Kristet ungdomsförbund siktade på en Rolls Royce
Läs om varför folk inte beställde taxi utan en merry istället.
Mer om Bjäre industrier från sid 20 i denna pdf (sid 19 enl sidnumreringen)
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Related Martin Klasch posts:
Vintage Beverage: Loranga
Vintage Beverage: Champis
Ephemera: Plonk! (Sound effect soft drink labels)
Ephemera: Swedish Soft Drink Labels
Vintage Beverage: Zingo
Vintage Beverage: Cuba Cola
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All posts with label soft drinks
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Swedish Actresses: Greta Lovisa Gustafsson

Greta Garbo
(1905 – 1990)
Wikipedia on Garbo
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Greta Garbo a set on Flickr by greta_g.
via Bibi on Mento
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Related: The Swedish Actresses series
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Vintage Beverage: Loranga

Mr Loranga

Loranga
is of the classic Swedish soft drinks introduced in the 50s that is still on the market. It used to be produced by Sandwalls ångbryggeri in Borås (I'm not sure if it was the first and only brewery to make Loranga but that would be my guess). Sandwalls brewery was bought and put to rest in the 70s/early 80s and Loranga has since been made by other brewerys. The card above is Mr Loranga in a set of Sandwalls happy families cards. Meet the whole family and the other charming Sandwalls families here.

PS. Yep, I've posted Sandwalls happy families before. It's worth it. Enjoy!

Loranga Enamel porcelain coated sign

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Related:
Vintage Beverage: Champis
Ephemera: Plonk! (Sound effect soft drink labels)
Ephemera: Swedish Soft Drink Labels
Vintage Beverage: Zingo
Vintage Beverage: Cuba Cola
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All posts with label soft drinks
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Vintage Ad: ABBA Action Figures

via Vakten from Vintage Ads

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Vintage Beverage: Champis

From Farbror Sid

Champis
is a Swedish soft drink created by Robert Roberts in 1910. It was initially marketed under different name but since 1918 it has been sold as Champis. Along with the soft drinks Sockerdricka, Citronil, Pomril and Pommac, Champis is one in the first generation of Swedish soft drinks. The recipe is a well-kept secret by the way.

sources: link, link, link

More wonderful Swedish soft drink and lemonade ads from Uncle Sid:
Mer, Merry, Festis, Apotekarnes, Pommac
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Related:
Ephemera: Plonk! (Sound effect soft drink labels)
Ephemera: Swedish Soft Drink Labels
Vintage Beverage: Zingo
Vintage Beverage: Cuba Cola
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All posts with label soft drinks

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Ephemera: Plonk!

Even more Swedish Soft Drink Labels?! Yep, you bet! How do you like these beauties? I've tried - not very easy - translating the Swedish text from the site where they were found:

"Sound effects soft drinks. These four spectacular soft drinks were on the market in 1985-1986. They were soon to be criticized for containing questionable chemical substances... (!!)
Flämt! - Came in light blue and light green design and tasted smågodis. (various kinds of candy with a sometimes diffuse flavor to it)
Gulp! - With the taste of sega bananer (banana flavored foamy candy) and had an intense yellow translucent color.
Plonk! (!!) - Perhaps the least known of the quartet with a taste of godiskulor (ie, blueberries - and boysenberries candy flavourings)
Wroom! - Hallongelé (Raspberry jelly candy) colored beverage with the taste of ... raspberry jelly candy.

The images and the original Swedish text are found at den nostalgiska läsksidan via the (sometimes) very kind gåsmannen who also recommended this label collector site.

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Related:
Ephemera: Swedish Soft Drink Labels
Vintage Beverage: Zingo (important Update!)
Vintage Beverage: Cuba Cola
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All posts with label soft drinks

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Ephemera: Swedish Soft Drink Labels

Swedish Soft Drink Labels from brewery Värnamo bryggeri. More here.

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Swedish Actresses: Babette Bardot

Poster from Bosnuk's Public Gallery

Babette Bardot

"The bonafide star of MONDO TOPLESS is Babette Bardot, a Swedish-French stripper who claimed she was a distant cousin of Babette Bardot and would star as...er...Babette, the scene-stealing French harlot in COMMON LAW CABIN! The mysterious blonde bombshell reportedly also had an affair with Russ in-between films! She mangles the English language like nobody's business, but is never less than captivating in both films. You simply cannot take your eyes off this giantess with the eye-popping figure, and unfortunately she made only one other film (I, MARQUIS DE SADE) before disappearing off the face of the earth." - Mondo Topless review at www.dvddrive-in.com

Whether she really was Swedish is kind of beside the point? Whatever that is.



Babette Bardot - IMDb
Babette Bardot - Wikipedia

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Related: The Swedish Actresses series
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Illustration: Vintage Stockholm

Images of Stockholm
or rather details of images found at the Institut Cartogràfic de Catalunya site. It is possible to register and download the full size images but I thought it would be pretty interesting to see what I could capture without doing so. So this is the result.

The site was found via BibliOdyssey

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1. Stockholm, map, 1836
2. Stockholm, 1800s
3. Viie perspective du Palais du Roy de Suede a Stokolm, 1700s
4. Stockholm von der Malar-Seite, 1800s
5. Stokholm, (seems to be Dutch), 1800s
6. Schweden, 1800s

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Swedish Actresses: Ewa Aulin

Ewa Aulin
"(born 13 February 1950 in Landskrona) is a Swedish actress who appeared in a number of Italian and some American films in the 1960s and 1970s. She is best remembered for playing the title character in the cult film Candy (1968) where she appeared alongside such stars as John Huston, Ringo Starr, Walter Matthau, Richard Burton and Marlon Brando." - continue reading the Wikipedia article...

- IMDb on Ewa Aulin
- More photos of Ewa Aulin

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Related: The Swedish Actresses series
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Music Video: The Walker Brothers at Millesgården

The Walker Brothers - The Sun Ain't Gonna Shine Anymore.
The song and the group is great and the sound is OK but the video quality is pretty poor but I wanted to show it because it is shot over here - or rather at the Millesgården sculpture park on Lidingö, Stockholm, Sweden. The year was 1966.

If you liked the music and if you didn't know it before you should check out Scott Walker.
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Swedish Actresses: Janet Agren

1966-67 just before her movie career began. Photo: Anders Hilding

Janet Agren
(Janet Ågren)
"(born 6 April 1949 in Landskrona) is a Swedish actress of mostly Italian exploitation films. Her modeling career brought her to Italy where she started to appear in films, such as Umberto Lenzi's Mangiati Vivi (1980) and Richard Fleischer's Red Sonja (1985). She quit acting in the early 1990s and moved to the US where she currently resides."
- Wikipedia

- 57 movies on IMDb
- Borstahustjejen som blev filmstjärna i Italien

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Related: The Swedish Actresses series
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Vintage beverage: Zingo

Zingo 70s style. Image was found here.

"Zingo is a Swedish soft drink. Zingo was introduced during the 1950s as Ingo-dricka ("Ingo drink"), named after the boxer Ingemar "Ingo" Johansson. After Ingo lost the world championship in heavy weight boxing the drink was renamed Zingo in 1962." - From Wikipedia

A few more images here!




UPDATE!!:


Found here via Gåsmannen!!

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Related:
Cuba Cola
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Dr dr Zeno loves Zingo.

Postcards: Welcome to Sweden

'Stadsparkens Restaurant, Kalmar, Sweden, 1960s

'It's Midsummer's Eve here in Sweden. All Swedes are not dancing around the maypole in folk costumes. A peaceful dinner for two in a nice spot is sometimes preferred by some.
The vintage postcard above is from Ultra Swank's post "Welcome to Sweden".
Please notice the table flags.

/mrdantefontana

Vintage beverage: Cuba Cola

"Cuba Cola was the first cola in the Swedish market - introduced in 1953 and still going strong. The label has been kept unchanged over the years and is a good example of true 50s design. The taste is characterized by the robust taste of cola and many think this is what a real cola should taste like." - Krönleins Bryggeri

"The recipe is owned by Saturnus AB of Malmö and it's brewed on license by Vasa bryggeri, Heines bryggeri, Guttsta Källa and Krönleins." - Wikipedia

"Saturnus produced a great many products during the Second World War to supplement products that were in short supply, and thus became even more well known in Swedish households. " / ". At the same time, the trendy post-War fashions from the USA resulted in a great deal of interest in Cola drinks. The debate was heated, and Coca Cola wasn't allowed to market its products in Sweden until 1953. Saturnus was ready - Cuba Cola was launched a few months before Saturnus' American competitor began marketing its products." - Saturnus

"... beating Coca-Cola by three months. The soft drink has in reality nothing to do with the country of Cuba, although it serves as an alternative cola drink to the many anti-American (or anti-globalization) youths of Sweden." - Wikipedia


(Click image for larger)
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